Everything That's Happened in Sales-Tech.
3rdth July - 17th July.
Spotlight Update ✨
NEW TOOL: Aomni
Summary: Aomni is a new platform that’s recently hit the market, providing reps with deep, up-to-date customer intelligence.
Benefits: Discover any information about an account or prospect with one click.
Our Perspective: Hyper-personalisation at scale at top of funnel is all the rage at the moment. But there’s less emphasis on deep account research and personalisation at middle and bottom of funnel. As the former gets commoditised, tools like Aomni will help reps engage with prospects meaningfully, prioritising relationship-building over volume.
Impact Rating: ⭐️⭐️⭐️⭐️⭐️
Other Updates ⚙️
UserGems Signal Platform: A New Era for Sales Signals
Summary: UserGems, a sales triggers tool, launches Signal Platform.
Benefits: Signal Platform provides sales pro’s with access to a new library of high-quality signals for more targeted outreach.
Our Perspective: UserGems is known for tracking champion job changes, primarily at the enterprise level. With their new library of triggers, including website visitors, new promotions, and new hires, they’re looking to broaden their offering as an all encompassing signals platform. We believe signal-based outbound is the now and future. It’s a thumbs up from us.
Impact Rating: ⭐️⭐️
Unlock High-Intent Leads with Instantly.ai's Persona-Based Website Tracking
Summary: Instantly.ai introduces the B2B pixel for free, allowing identification of anonymous website visitors at the persona level.
Benefits: Capture individual website visitors and reach out to them via email all from within the same platform.
Our Perspective: Instantly have been deploying new features like there’s no tomorrow - this time, inspired by the RB2B hype train. You should be capturing all leads that enter your ecosystem and anonymous web traffic is one of the most meaningful sources - this is the only true form of intent data.
Impact Rating: ⭐️⭐️⭐️
Partnership Sends Outbound Strategy Soaring
Summary: Sendoso (gifting platform) and Pocus’s (PLG platform) partner up
Benefits: Send a meaningful gift with 1 click from directly inside your Pocus inbox, driving up to a 40% increase in outbound response rate.
Our Perspective: The Sendoso x Pocus integration enables teams to send gifts to PLG users from within Pocus. Prospect gifting is ideal for warm leads so this combination makes a ton of sense.
Impact Rating: ⭐️⭐️